Coaching Philosophy


  • Pronunciation /ˈʌɪriː/ 
  • ADJECTIVE (chiefly in Jamaican English) – Nice, good, or pleasing (used as a general term of approval) 
  • “The place is jumping with irie vibes”
  • EXCLAMATION – Used by Rastafarians as a friendly greeting
  • Origin – 1970s, perhaps representing a pronunciation of “all right”
  • From the Oxford English Dictionary

In Jamaica, living irie is the goal. It’s about the happiness and pleasant feelings of good friends, a well-centered heart, and a general feeling of being in control. 

In my life coaching practice, irie is what we’re aiming for. We want every day of your life to have the high-vibration happiness you hear in reggae music, the positive, now-centered feeling that permeates a contented soul.

Living irie is all about having balance, pursuing your passions, and fulfilling your purpose in life. 


Many of my clients experience notgoodenoughism – not-good-enough-ism. It’s the idea that they’re not good enough. Not good enough to feel truly happy. Not good enough to feel centered and at peace with themselves. Not good enough to break out of the auto-pilot life they’ve created for themselves, find balance, and truly experience their lives. 

This sense of not-good-enough usually starts in childhood. Sadly, our brains will reinforce this feeling by arranging all the incoming data to support this belief. My goal is to stop this reinforced flow, create new belief systems, and show my clients that they really do deserve a better, happier life.

It’s important to note that many of my clients are successful, in the conventional sense. College, careers, relationships, children, possessions – the world around them would call them “successful,” but that doesn’t necessarily mean happiness. They went down the auto-pilot pathway that led them to where they are, but that wasn’t their path to happiness. 

If this is you, what you need to know is how to find your passion. The things you are passionate about are indicators of what will bring purpose, meaning, and fulfillment into your life. Find your purpose in life, your true purpose, and there will never be a moment where you don’t feel good enough again. Irie feelings leave no room for notgoodenoughism – they simply cannot coexist. 

Rooted in Science and Irie

My approach to helping my clients is rooted in neuroscience, positive psychology, and mindfulness. Their highest potential is always in them; I simply help to draw it out by showing how to quiet the voices of notgoodenoughism, and help them create a new way of seeing the world. 

This approach enables my clients to interrupt their limiting thought patterns and gain freedom from the challenging emotions that block their success. Outwardly, they may choose not to change their lives, but inwardly, they are happier, stronger, more centered, and can more appreciate their lives. 

In addition to being an Associate Certified Coach, I am a Whole Person Certified Coach. This means when I work with my clients, we address every aspect of their lives: physical, emotional, spiritual, social, and, of course, mental. This holistic approach allows us to root out limiting thoughts, negative habits, and ingrained patterns of self-defeating action. In their place, we put new thought patterns and habits that deliver a happier, more centered person. You learn how to find your passion, find your purpose in life, and live irie by being in sync with your soul, or your innermost self, and your place in the universe.

Climbing Everest and Diving to the Bottom

No matter what your goal is, you’re not drawn to it unless you have the innate potential to get there. That’s one of my foundational beliefs. 

If you’re drawn to climbing Mount Everest, you can do it. In 2001, Erik Weihenmayer became the first blind person to climb the highest mountain in the world. So even if physical concerns might get in the way, you can become a skilled climber, with the right training and support. Your inner self, your soul, your subconscious, whatever you choose to call it, has already done the calculations and knows what you can do successfully. Now, all we have to do is get your thinking mind out of the way. 

It’s the same for diving to depths of the ocean, conquering the big waves of Hawaii, hiking the trails of Asia, or flying over the mountains of Patagonia. Or writing your first novel, finding your forever love, or building your own home. 

No matter what you’re drawn to doing, the part of your brain that you can’t hear has already done the math, calculated the factors, and has decided that you can do it!

My job as your Transformational Life Coach is to get the everyday-thinking-and-living part of you to understand that. 

The Path to the Whole You

I share simple, practical knowledge and strategies to help you find your passion, find your purpose in life, and achieve your dreams and goals. Every technique I teach and share is based on science and experience. 

Your authentic self, the you that you were meant to be, is always inside of you. All we need to do is draw that person out. That requires that we change your thought patterns, quiet the notgoodenoughist in you, and set you on the path to really achieving everything you want to in your life. 

The Changes

Sometimes, changes in your heart and mind can mean some significant changes in your life. Many of us won’t make changes because we’re committed to our earlier promises. Our spouse doesn’t share our dream. We’ve had the same job for years, and while it has many positive aspects, it isn’t our dream. Our parents/spouse/children/friends/social circle expect us to be the person we’ve always been.

That’s a pattern of thought that we will need to break. That’s a way of thinking that’s a bit insidious. It’s much less visible than the self-doubt that can be so debilitating. 

These thought patterns, the ones that cause us to fear big changes, also need to be overcome. We need to see that some changes are necessary for us to be the complete person we deserve to be.

Compassion and Strength in Life Coaching

The most important things that I can bring to life coaching for my clients are compassion and strength.

Compassion – Everyone needs someone who not only helps them improve, but understands where they’re at right now and why they haven’t made the changes already. Compassion lets me support you without pity, understand you without being you, and care deeply about helping you effect change in your life.

Strength – Many of the changes in your thought patterns aren’t easy. In fact, we’re changing some of the most deeply ingrained and persistent thoughts in your life. These are often patterns of thought that were created before you were even aware of how what others were doing could affect you. The words of parents, siblings, teachers, and “friends” can affect you deeply without even knowing. It takes strength, even borrowed strength, to get to those thoughts and make changes happen.

Manifesting Irie in your life will take effort, self-love, and a lot of introspection. Once you’ve succeeded, your life will be pleasant, satisfying, and happy. 

It would be my honor to help you reach your goals, find your happiness, and build an irie life!

"Open your eyes, look within. Are you satisfied with the life you’re living?" - Bob Marley